Sep 1 2017
Electrolux has launched a robotic vacuum cleaner with a groundbreaking design and game-changing technology that raises the quality of autonomous cleaning to a whole new level. Showcased in Stockholm and at the IFA trade show in Berlin, the vacuum cleaner will be launched in Asia and Europe this year under the Electrolux and AEG brands.
Electrolux robotic vacuum cleaner header (Credit: Electrolux)
We are extremely proud of this product, which we believe will finally make robotic vacuum cleaners a relevant category for all consumers. This is no longer a gadget for early adopters but a high-performing vacuum cleaner that effortlessly cleans your home while you are away. Robotic vacuum cleaners should have tremendous market potential, but are still a small portion of vacuums sold. We intend to change that.
Ola Nilsson, Head of Electrolux Business Area Home Care and Small Domestic Appliances
The robotic vacuum cleaner can be controlled through a mobile app, allowing consumers to easily fix cleaning times and cycles and find information regarding the cleaning status. Through Electrolux innovative 3D Vision™ technology, it accurately scans and maps the room to enable movement around obstacles.
It detects and examines obstacles in three dimensions –above the floor, on the floor and along edges – and plans the ideal cleaning path to avoid getting obstructed. The vacuum cleaner’s triangular design, powerful suction and an external brush work together to help it reach small areas and corners. Test results reveal it has exceptional cleaning performance.
Strategically, this is a key launch for the company that is in line with our strategy to drive profitable growth by creating best-in-class consumer experiences. It's the first step in creating a truly responsive ecosystem of products for wellbeing in the home.
Ola Nilsson, Head of Electrolux Business Area Home Care and Small Domestic Appliances