Guardforce AI Co., Limited (“Guardforce AI” or the “Company”), an integrated AI and Robot-as-a-Service (RaaS) provider, today announced the formal launch of its Artificial Intelligence of Things (AIoT) Robot Advertising (RA) model and its mobile application, GFAI AD, on the Apple App Store in Asia. The AIoT RA model enables advertisers to publish advertisements on Guardforce AI’s robots and make more informed marketing decisions with data feedback from the Guardforce AI Intelligent Cloud Platform (GFAI ICP). As a part of the AIoT RA rollout, the initial launch of the mobile app is commencing with robots in Macau, with additional markets to follow.
Guardforce AI has managed approximately 6,000 robots deployed globally. Most robots are placed at the entrances of hotels, restaurants, supermarkets, offices and residential buildings, which are high-volume traffic points. While providing concierge, order and queue systems, and disinfection services, the robot screens could be used for advertisers to achieve more customized, cost-efficient and precise marketing strategies that better reach their target audiences. Advertisers can choose different scenarios, hours, repetitions and locations where they predict their target audiences will most frequently visit, and fine-tune their campaign through real-time data feedback, by monitoring key metrics such as exposure and customer engagement.
Through the AIoT RA services, Guardforce AI has transformed its omnipresent robots into intermediaries that connect customers and advertisers under numerous service scenarios. The connection has been further strengthened with the launch of a mobile application. The mobile app, integrated with an e-payment function, provides more convenient access for advertisers around the world to place ad orders and transform Digital Out-of-Home (DOOH) advertising to be more agile and responsive to advertisers’ changing needs and demands.
Evolved from the Web to mobile application services, our DOOH advertising supports both corporate and consumer needs by broadcasting ideas and creative content. The latest upgrades are expected to enhance the Company’s global advertising capabilities and further differentiate the company’s RaaS solution capacities.
Olivia Wang, Chairwoman and Chief Executive Officer of Guardforce AI, stated, “Digital advertising, especially the DOOH market is growing rapidly in the Asia Pacific region. According to ResearchAndMarkets, the Asia Pacific DOOH advertising market is projected to grow 14.1% annually and reach $55.2 billion by 2030. Our AIoT RA model app, combined with the GFAI ICP capabilities and a growing customer base, provide many distinct advantages.
These benefits include the ability to deliver interactive ads, as well as enhanced data analysis and operational support, while providing users continuous feedback, thereby making it easier for advertisers to find target audiences and achieve intelligent, high-quality, and cost-effective smart advertising. We initially piloted the AIoT RA web-based model in Macau in 2021. Based on the overwhelmingly positive feedback, we are now launching the app, first in Macau, with other markets to follow soon thereafter. We believe this new advertising model opens up more opportunities for robotic services, thereby having a positive impact on both our top and bottom-line results.”