Hot on the heels of reporting Erling Haaland as its Global Brand Ambassador, Midea, one of the world’s leading and biggest home appliances producers, reveals its “Haaland of robot vacuums”, the Midea V12.
Matching Haaland’s dynamism on the pitch, the Midea V12 acts as a definitive flagship, bringing power, versatility, and agility to home cleaning, thereby providing consumers with an elite cleaning solution.
Advanced Self-emptying, Self-washing and Self-drying Systems for Effortless Cleaning
Similar to Haaland’s dual responsibility of both scoring and helping on the pitch, the Midea V12 displays versatility in home cleaning.
Following finishing its cleaning duties, the V12 smoothly changes into self-care mode: mops self-washing, dust self-emptying, and mops self-drying. As soon as the cleaning cycle ends, the robot gracefully docks itself, thereby enabling its mops to experience a careful cleaning process.
The combined base scrubs and washes away all debris, epitomizing hands-free and sanitary cleaning. Also, the unit has a spacious 3 L dustbag, which hopefully stores dust and debris for up to 60 days.
Furthermore, the drying mechanism makes use of a 55 °C warm airstream, thereby guaranteeing the mops stay free from mold and unpleasant odors.
5000Pa Suction and 200 RPM Dual Spinning Mops Enable Perfect Cleaning Performance
In emulation of Haaland’s unique prowess on the soccer field, the V12 increases above its counterparts in home cleaning performance.
With an astonishing 5000 Pa suction force, it guarantees no speck of dust is left behind. Complementing this power is the chenille double-disk ultra-thick mopping cloth, thereby guaranteeing the V12 constantly offers peerless dirt absorption.
Its intensive 200 RPM scrubbing method revives and refreshes surfaces, thereby guaranteeing floors always gleam as if they were brand new.
3D Obstacles Detection Technology for Flexible Obstacle Avoidance
Still, while Haaland is famed for his assertive style against opponents, the Midea V12 vanities itself on its agility in bypassing obstacles.
Assisted by the pinpoint precision of its LiDAR system, the Midea V12’s 3D Obstacle Detection Technology allows the robot to smoothly sidestep up to 55 special barriers. Its adept potential to quickly map and familiarize itself with its surroundings guarantees an extensive cleaning sweep, with the least interruptions and enhanced efficiency.
Besides the launch, Midea shared a photo of the Midea V12 beside Erling Haaland.
The late announcement of Erling Haaland becoming a new Global Brand Ambassador is the new extension of Midea and Manchester City’s successful collaboration that started in January 2020 and recently renewed in May this year. Until now, the partnership has occupied millions of global fans with award-winning activations.
The chief home appliance brand will continue to collaborate with City’s treble winner for future seasons, linking Erling’s fanbase with Midea customers and football fans across the world through content campaigns, as well as exclusive merchandise giveaways and other digital activities.
Midea are a proud partner of Manchester City and I've enjoyed being part of campaigns during my time with the club so far. I've noticed the Midea logo across the Etihad Stadium and having learned about their size and ambitions, I am pleased to become a Global Brand Ambassador today. The first video we shot a few weeks ago was really fun and I am looking forward to working together moving forwards.
Erling Haaland, Cision Ltd