Robust Market Developing in Interactive Security

Strategy Analytics' research and analysis of the market for interactive security in the US and Western Europe concludes that a robust market is developing to expand home security beyond consumers who traditionally subscribe to such services.

Interactive Home Security Ramps Up. (PRNewsFoto/Strategy Analytics)

Security with home automation capabilities will account for over 40 percent of total security revenues in the US by 2018 according to Strategy Analytics' Smart Home Strategies (SHS) advisory service report, "Interactive Security: Market Outlook and Competitive Landscape." Analysis of the $6 billion market for home security in Western Europe points to a dramatic shift in spending from traditional to interactive security with its remote monitoring and control capabilities. Market leader Securitas Direct launched its Verisure platform and SFR, Swisscom and others introduced services to capitalize on the opportunity.

"In North America we've seen cable MSOs embrace iControl's ZigBee-based platform and Vivint, FrontPoint and a host of others build on's platform to tap into the lucrative home security market dominated by ADT," commented Bill Ablondi, Director, Smart Home Strategies advisory service and author of the report. "And the competition is building with DIRECTV acquiring LifeShield and Linear, which acquired 2GIG, introducing a platform designed to bring interactivity to legacy systems. In addition, Honeywell's Total Connect platform, used by Protection 1 and SAFE security, is gaining traction in the US market."

The report also covers the market for remote, self-monitoring and control of homes which will total $2.7 billion in the US by 2018 and $2.9 billion in Western Europe and discusses the results of a major survey and segmentation analysis of consumers in France, Germany, Italy, the UK and US determining how many are willing to pay for these interactive services. In addition to market forecasts for Western Europe and the US, a competitive analysis of major participants and their offerings is provided.

Join Bill Ablondi for a webinar "Interactive Security: Identifying Early Adopters in a Competitive Market" on August 22 at 2pm EDT.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

US Contact: Bill Ablondi, +1 617 614 0700, [email protected]

European Contact: David Mercer, +44 1908 423 610, [email protected]


The market for interactive security in the US will surpass that for traditional security systems in 2017 and reach $10.3 billion by 2018. In Western Europe the security market is smaller, but there will be a dramatic shift in spending from traditional to interactive security as it grows at nearly 20% annually from 2013 to 2018 reaching $1.6 billion by that time.


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