Neato Robotics®, a leading innovator of intelligent home robots, announced that it has expanded global distribution of its robot vacuums to Japan. The company formed a wholly owned Japanese subsidiary aimed at serving customers and capturing market share in the rapidly growing home robot market in the country.
“Japanese consumers are among the world’s most sophisticated users of technology,” said Giacomo Marini, Neato’s chief executive officer. “We believe the advanced intelligence, power and style of our robot vacuums offer Japanese consumers an innovative market alternative and an effortless way to keep their homes clean.”
Beginning October 4, 2014, Japanese consumers will be offered Neato’s latest models, the Neato Botvac™ 75 and the Neato Botvac™ 85.
Both models feature Neato’s Botvision™ advanced laser navigation – the same technology used in the Google self-driving car – which allows methodical, multi-room cleaning. The unique D-shaped robots use Neato’s patent-pending Corner Clever feature, which helps the vacuum enter and back out of corners more precisely, and continue around the corner to ensure it has thoroughly cleaned the entire floor. The robots have powerful suction, wide brushes and advanced filters that automatically collect debris and particles down to 0.3 microns in size.
The Neato Botvacs will be sold through Bic Camera and Kojima, two Japanese retailers with extensive and long-term experience in consumer electronics.
In addition to distribution in the United States and throughout Europe, Neato also markets its robot vacuums in Australia, Indonesia, Philippines, Singapore, Malaysia, Taiwan and China.