HIT Robot Group (HRG), one of China's top robot producers, is putting its best foot forward in going global as it seeks foreign partners at Automatica 2016, an international exhibition for automation and robotics in Munich, Germany.
HRG displaying its catering robot, Xiao Zhi, at its booth at Automatica 2016
During the four-day fair, HRG will display its latest technologies and products, hoping to strike a chord with foreign companies keen on exploring the Chinese market.
"As the world's largest robot market, China offers tremendous opportunities for global players in the industry," said Wang Fei, CEO of HRG. "We believe that a partnership with HRG will put the foreign partners on a fast track to enter and tap the Chinese market."
China aims to establish a complete industry chain for intelligent manufacturing as the central government pledges to turn the country into a global powerhouse in innovation. Wang said HRG, highly confident of its cutting-edge technologies and abundant knowledge about the local market, could offer more foreign companies a gateway to success in China.
The trade show in Germany, held every two years, focuses on the latest technologies in industrial control and automation. HRG's booth at the show has two themes: 'robotics products to offer a wide range of services', and 'solutions for intelligent manufacturing'.
At the four-day industrial fair, HRG hopes to find partners that have plans to enter China's robot market and secure clients which intend to conduct intelligent manufacturing as they expand in the world's second-largest economy.
With the core technologies inherited from its parent Harbin Institute of Technology (HIT), China's trailblazer in the robot sector, HRG is capable of offering a wide range of tailor-made services to its partners and clients, encompassing consultancy, (consultation) technical support, products and integrated solutions. HIT churned out China's first welding robot, wall climbing robot, and lunar rover.
HRG made the headlines in December 2015 when it formed a tie-up with Switzerland-based medical technology company HOCOMA to produce rehabilitation robots in China, offering the best and most affordable rehabilitation services for local patients. Other existing overseas partners with HRG include ABB and KUKA.
"We hope the global leading players will better understand that HRG is their golden partner in the Chinese market," said Wang. "We are also looking for right partners to combine our efforts to explore the huge potential of the market."
HRG and its strategic partners also manage more than RMB5 billion of investment funds slated for the robotics industry.
For HRG, the trade show not only creates a platform to exchange information with foreign exhibitors and visitors, but also an opportunity to learn potential impact from the Industry 4.0, which will eventually inspire HRG to better develop its new products to pioneer a new round of innovations in China's robotics industry.