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Samsung Brings Gear 360 Virtual Reality Camera to Lollapalooza Festival

Samsung Electronics America, Inc. returns to Lollapalooza to amplify the festival experience for music fans, bringing a host of new, immersive experiences grounded in virtual reality (VR), fun games, giveaways and more throughout the 4-day weekend. Galaxy owners will have the opportunity to gain VIP access to The Galaxy Lounge for an unforgettable view of the Samsung Main Stage.

As part of the collaboration, Samsung will offer a limited quantity of Samsung Gear 360, an affordable, high-resolution camera developed for Creators to create their own 360-degree VR videos, for purchase exclusively on-site at Lollapalooza for $349.99. Details about additional availability of the product will follow later in the year. For more information about Gear 360, please visit

“Lollapalooza is an excellent opportunity for us to connect fans to their favorite music using our mobile and VR technology,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “We are thrilled to partner with the festival in this unique way, delivering new possibilites in content creation and content consumption through Samsung products, and allowing fans to have a deeper connection to our brand.”

Throughout the weekend, festival-goers will be able to interact with Samsung in several ways:


This year, Samsung is introducing VR-Palooza, an interactive and entertaining VR experience where festival-goers can livestream musical performances from the Samsung Stage using Samsung Gear VR powered by Oculus, and participate in all-new 360-degree VR experiences, including 4D VR surfing, skateboarding and hot air balloon attractions.

The Galaxy Lounge

The Galaxy Lounge near the Samsung Stage will be the ultimate VIP experience for Galaxy owners, featuring a series of surprise appearances, pop-up performances and meet & greets with the latest Samsung technology at the core of the experience.

Samsung Pay Vending Machines

The Samsung Pay vending machine, located in VR-Palooza, will reward Samsung Pay users with a chance to win upgrades and perks to their festival experience – including festival gear, Samsung products, and more. Samsung Pay is the most widely accepted mobile payment system helping customers slim down their wallets.

Lollapalooza in New York City

For fans not in Chicago, Samsung 837 will host an immersive experience in New York City featuring a special performance on Thursday, July 28 with Years & Years, a band also performing at the festival. The evening will feature Chicago-inspired eats, exclusive VR content focusing on the 25-year history of Lollapalooza and streams of performances from the Samsung Stage at Lollapalooza in VR.


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