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Innovation First International, Mind Candy Team Up to Introduce Bobble Bots Moshi Monsters

Innovation First International declared that it is introducing new, advanced Bobble Bots brand and product line. The company has collaborated with Mind Candy for the debut range called Bobble Bots Moshi Monsters. The new brand will be launched throughout North America and Europe by spring season. It represents the company’s first expansion at retail.

Moshi Monsters is an online game meant for children aged 6 to 12 years. Children can adopt, modify and look after their own pet monster; they can collect Moshlings, talk with their friends in a secure environment, share artwork, play educational and games puzzles and customize their rooms, amongst others. The brand is also popular with best-selling books, Moshi Magazine toys and video games.

The Bobble Bots Moshi Monsters product line will comprise 24 collectible Moshlings, which are battery operated, and various 3-D dollhouse replicas of the yards, streets, houses and buildings found online in Monstro City. Each product will include secret codes to open digital assets in the online world, thus improving user experience.

Innovation First International’s President and CEO, Tony Norman stated that the company is happy to team up with the Moshi Monster sensation. With rapid success of the HEXBUG brand, the company is delighted to integrate its patented vibrating movement technology in the latest range of toys.

Mind Candy’s Chief Business Development Officer, Darran Garnham said that the company Is happy to partner with Innovation First, whose strategy towards product development is in line with Mind Candy’s brand philosophy of supplying innovative entertainment experiences that are safe, fun and educational for children of all ages.

The company will display the Bobble Bots Moshi Monsters products at the London Toy Fair from 24 to 26 January, 2012, at the Spielwarenmesse International Toy Fair in Nuremburg, Germany from 1 to 6 February, 2012 and also at the American International Toy Fair in NY from 12 to 15 February, 2012.

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