Aug 19 2013
Innovation First International (IFI) is excited to announce that its two new HEXBUG® micro robotic product lines, sure to be top toys on every kids wish list this holiday season, are now available at specialty and mass retailers nationwide, including Walmart®, Target®, Toys“R”Us® and RadioShack®, among others.
HEXBUG Nano V2 and Aquabot products are designed to unlock kids’ creative potential and reinforce learning through insanely fun, imaginative playtime.
“Innovating tech toys is in our DNA. We’re always pushing the boundaries of our products in order to deliver out-of-the-ordinary, dynamic play experiences, “said Tony Norman, president and chief executive officer of Innovation First International. “With the debut of Nano V2 and Aquabot, our customers can now engage with our toys in ways they only dreamed of before – defying gravity through vertical ascents and plunging into water.”
August also marked the launch of the company’s “They Can Climb” integrated marketing campaign, playing off the hit feature of Nano V2, with a mix of TV advertising across all children’s television networks, a series of consumer generated online and social media contests, as well as an experiential marketing integration event that it hosted at the X Games® X Fest Los Angeles. For more information on the #theycanclimb contests, and to see photos, videos and highlights from past events visit www.nanov2.com. IFI’s comprehensive fall 2013 TV public relations and advertising schedule will also include the Aquabot as well as some of the most popular mechanical HEXBUG Micro Robotic Creatures.
HEXBUG NANO V2 and AQUABOT at a glance:
- HEXBUG Nano V2 – The Nano V2 is a brand new breed of gravity-defying HEXBUG Nanos and construction play sets, that will leave kids and parents shouting, “They Can Climb!” in total astonishment. These bugs can now climb up vertically, as high as the Nano V2 tubes are built, to the tip top of any Habitat Set. Kids can build their set up anyway they want, making each build session different, increasing repeat play. In addition to climbing up, Nano V2 bugs can also explore a set by climbing through tubes horizontally, upside down on their backs, around corners and through loops! The quick little critters are also capable of passing another bug in a single tube to avoid a traffic jam!
- HEXBUG AQUABOT – The Aquabot is the first water-born HEXBUG micro robotic creature with smart fish technology! Powered by electro-magnetic propulsion, this robotic toy swims just like a real fish, diving down and around to explore its environment. The colorful Aquabot offers kids the fun experience of having a pet fish, without all the messy clean-up. The Aquabot is equipped with an automatic on and off sensor that activates when submerged in water, a design element meant to get kids thinking about the science behind the robot. When in water, the colorful HEXBUG Aquabot comes to life swimming around, diving and changing directions to explore its environment. Available in two body styles and ten translucent colors.
About HEXBUG and Innovation First:
HEXBUG® is a product line developed, distributed, and marketed by Innovation First Labs, Inc., a wholly owned subsidiary of privately held Innovation First International, Inc. The company was founded on the belief that innovation very early in the design process is necessary to produce simple and elegant product designs. Innovation First began developing electronics for unmanned mobile ground robots and is now an industry leader in research and development for the hobby, competition, education and toy markets.
Source: http://www.hexbug.com/