Halifax, West Yorkshire-based Bobby Barr Media announces the launch of its chatbot building and marketing service. Through this offering, businesses can create customized interactive chatbots that can help them improve client engagement and boost sales.
The new service allows businesses to take advantage of the e-commerce wave, which has only been accelerated by the current pandemic. Chatbots are especially useful for small businesses as they often do not have a big marketing or community management team to handle online inquiries.
The service is geared towards Facebook, which has a global user base of over 1.5 billion accounts and growing. Industry statistics show that almost 70% of customers have interacted with a chatbot in some form, making it the next frontier of customer engagement.
However, setting up and programming a chatbot requires technical skills that most business owners do not have. As such, Bobby Barr Media has created a turn-key solution that allows clients to create chatbots that can be customized according to the nature of their business.
The digital marketing firm says that chatbots can be used as a marketing growth tool in a wide variety of ways. The most common among these is for customer support, wherein the automated system provides answers to frequently asked questions such as product prices and operating hours.
Another crucial function that chatbots can fulfil is lead generation. For instance, they can be used to automatically invite people to sign up for a mailing list via a button, link, quiz, survey, QR Code or they can be linked to Facebook product ads.
The company says that using chatbots offers several key benefits, including saving on overhead costs and the ability to attend to thousands of queries simultaneously. More importantly, they allow prospective customers to reach a business at any time of the day.
Bobby Barr Media is a digital marketing specialist that helps businesses expand their reach and boost their profits. Aside from chatbot creation, it also provides search engine optimisation services.
Company principal Bobby Barr says: “E-commerce is the wave of the future and chatbots are playing an increasingly important part in it. We provide a service that makes using this tool as easy and seamless as possible.”
Further information about Bobby Barr Media and its services is available at https://www.bobbybarrmedia.com/chatbots