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HEXBUG Developer Brings Robotic Toy Bugs to India

Innovation First International, a developer of the world-recognized HEXBUG Micro Robotic Creatures brand, recently declared that it has released its family-based innovative product series of advanced robotic toys within the Indian market.

In order to carry out this global expansion, Innovation First has collaborated with Anacra Merchandise, a local company that provides the Indian market with electronic toy brands. The partnership initiation will enable the two companies to jointly introduce the product line for the first time at the 6th Toy Biz International 2012, from June 30 toJuly 2, 2012 at Pragati Maidan, in Delhi, India, which is South Asia’s massive toy tradeshow.

In contrast to other toys on the market, HEXBUG uniquely integrates science and technology with kids’ natural attraction for bugs. HEXBUG Micro Robotic Creatures have been designed to drive children’s creativity, multiply the hours of imaginative playtime, and to improve their fine-motor skills. It will be available this August from mass and specialty retailers and in all leading toy shops across India.

The HEXBUG brand of adorable, creepy-crawlers will promote a fun creative play experience for kids. It will also foster the science of robotics among the kids. HEXBUG brand will be welcomed by both adults and kids due to the products’ attractive behavior, intelligent bug-like features and perfect packaging. Some of the products have lively animation to trick the animals as well as humans.


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